Tim Watson

  • Email Marketing Consultant

Tim Watson is a member of the DMA Email Council and chair of the DMA Email Legal & Best Practice hub, responsible for the DMA whitepapers and email best practice publications.

He has over 8 years of email marekting experience and is an email marketing consultant providing strategic guidance, to deliver improved campaign results.

Follow Tim Watson :

All articles by Tim Watson

Internet World - What you can learn at the Orange ROI case study seminar

Internet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email marketing of multiple products.
Continue reading

Get strategic with social media marketing

I often travel by train and sometimes grab a tea or coffee when the buffet trolley trundles past.   I take my drinks white so get the sachets of milk. The train I was on recently give...
Continue reading

How Filofax doubled their click rates

At this busy time of year for retailers I was fortunate to get a few moments of time from Jon Morse at Filofax to interview him on how to make email successful. Read on to find...
Continue reading

Submit! More effective ways to get action

Submit is hardly a pleasant or appealing word to use when asking someone to do something. Its certainly not a word I use with my friends & family and I wouldn't expect a store assistant...
Continue reading

3 proven win-back subject lines and why they work

Earlier today I was speaking at the DMA Email Customer Lifecycle Win-back breakfast seminar. The sessions (it was a long breakfast!) featured case studies of win-back campaigns from three companies.
Continue reading

The big non-event: @facebook email one year on.

Do you remember 15th November 2010 or maybe you remember Facebook's project Titan? Techcrunch billed it as Facebook's Gmail killer. November 15th last year was the launch date of the Facebook new unified messaging, including ability...
Continue reading

What makes Opodo's email marketing successful

Olly Beckett of Opodo presented the strategy behind Opodo's email marketing programme at the recent DMA Email Customer Lifecycle event. This DMA event is one in a series of events covering the whole email marketing...
Continue reading

Using free to increase profit.

The human perception is, that if something is free you can't lose. This makes free quite unlike any other price point. Even 1p is a lot more than 0p.
Continue reading

Campaign send time isn't important.

Time has long been held as an important consideration as to when to press the send button for your email campaign. There are many blogs and discussions about timing and when the right time to...
Continue reading