Amita Paul

Facebook today made some significant announcements, during the Facebook Marketing Conference, in New York. In this post, I am sharing my observation of early sentiments around these announcements. I talked to Vikas Jain, head of...

Facebook today announced Timeline for Brand Pages. In this post, I am sharing some of my handpicked brand page Timeline covers.

Acer, one of the largest global PC brands, uses Social Media tools to effectively engage customers and brand passionates, with messages relavent to their audience, such as industry events, technology innovations, product updates and features....

One of the key attributes of creating compelling content for Social Media is that it needs to be incessantly real-time. This means, you do not "always" have a lead time of several months to produce...

If you ask me, a singular social media trend for 2012, it would be "marketing campaigns will be heavily based on contents - many 'different' kinds of contents and content sharing applications". While, we saw...

The interplay of digital content with real world is the essence of successful QR code based marketing and promotions strategy. But, it takes more than generate a QR code to make the program work. 

Why is there a sudden interest in Pinterest?