Triggered Messaging

The human perception is, that if something is free you can't lose. This makes free quite unlike any other price point. Even 1p is a lot more than 0p.

When I walk into a Victoria’s Secret store, a flock of sales clerks always rush to my side with a “Hello, how can I help you today?”. They want to know what I am shopping...

I thought I would start my blogging career talking about a part of email marketing which for me has so much potential, but yet is not being used to its best ability by many companies.   As...