Social Media

Facebook is always a tough call when it comes to the frequency and timing of posting messages. Unlike Twitter, which is a war to be seen, Facebook is a slower network with a much higher...

Emailvision recently exhibited at Technology for Marketing & Advertising (TFM&A) at Earl’s Court 2 and what was very apparent is that professionals in the digital marketing industry can’t get enough information about Social Media! The...

The Pinterest CEO Ben Silbermann, was recently talking at SXSW and mentioned the new changes coming to the profile pages. We’ll they have arrived.

Facebook today made some significant announcements, during the Facebook Marketing Conference, in New York. In this post, I am sharing my observation of early sentiments around these announcements. I talked to Vikas Jain, head of...

Facebook today announced Timeline for Brand Pages. In this post, I am sharing some of my handpicked brand page Timeline covers.

Acer, one of the largest global PC brands, uses Social Media tools to effectively engage customers and brand passionates, with messages relavent to their audience, such as industry events, technology innovations, product updates and features....

One of the key attributes of creating compelling content for Social Media is that it needs to be incessantly real-time. This means, you do not "always" have a lead time of several months to produce...

I just stumbled across some content on my Facebook timeline which was a 'Deal' offered by a Sunnyside Bar for free fries! I thought it must have been some phishing content but about a click...

I often travel by train and sometimes grab a tea or coffee when the buffet trolley trundles past.   I take my drinks white so get the sachets of milk. The train I was on recently give...

If you ask me, a singular social media trend for 2012, it would be "marketing campaigns will be heavily based on contents - many 'different' kinds of contents and content sharing applications". While, we saw...