Segmentation & Targeting

Segmentation - The 5th Element

Editor:  Hi Nick, you are the Senior Presales Consultant for Customer Intelligence  in Emailvision would you describe your role please? Nick: I’m responsible for identifying value creation opportunities by leveraging customer intelligence and evangelizing the benefits...

Positioning is the physical and perceived qualities of your product or service.  Your positioning depends on how you adapt the marketing toolbox or the ‘sacred’ 4P’s* of marketing according to which segment you are targeting. ...

Making a choice to go down path A means you choose NOT to go down paths B, C and D.  Choosing a given path means you commit your resources to that path.

Where did I come from?  Where am I going? How long have I got? – Deckard from ‘Bladerunner’