Interpreting your Results

Internet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email marketing of multiple products.

Segmentation - The 5th Element

Segmentation - The 5th Element

3 proven win-back subject lines and why they work

Earlier today I was speaking at the DMA Email Customer Lifecycle Win-back breakfast seminar. The sessions (it was a long breakfast!) featured case studies of win-back campaigns from three companies.
Syndicate content