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Personalization reduces online shopping effort by 32%

If you’re an online retailer, you might be struggling to increase conversions because customers just can’t find what they are looking for easily enough. With product catalogues growing,...

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About James Doman: I joined Emailvision's product marketing team as part...

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Personalization: Let’s learn to crawl properly before we start running (2/3)

Last week, I looked at how I would define personalization. In this week's post, I've looked at why curation isn't personalization. Part 2: Curation isn’t Personalization
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How to develop successful data-driven campaigns: Purchase date

For the sixth episode of my ‘data-driven campaign’ series, today I’m going to tell you how marketers can use the purchase date to increase the effectiveness of their email marketing campaigns.
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Personalization: Let’s learn to crawl properly before we start running (1/3)

There are lots of talks about personalization technology, particularly in e-commerce. And, having worked with personalization technology for almost 3 years, certain things have been bugging me. My biggest issue with those articles is that...
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