Shareaholic has been keeping on top of Pinterest data this year due to all the hype about the buzzing social network late in 2011. The data is based on 200,000 publishers across Shareaholic's network.
The recent results for 'Share of visits -June' which Shareaholic have released show that Pinterest referral traffic has increased by 40% from January, when it accounted for only .85% to June now standing at 1.19% of traffic, beating Google referrals (see definition), Twitter, Bing and StumbleUpon.
Email marketers should now be thinking of creative ways to integrate their email campaigns with Pinterest. Some marketers are integrating Pinterest buttons into their messages linking their Pinterest profile, but is doing so truly sufficient?
Email marketers should be looking for an integration which increases open rates, more clicks and more views of your campaigns. A tool which we are aware of at Emailvision (because we developed it) is a website called 'Pin Your Inbox' which allows you to post your email campaign to Pinterest in full and keeps those important live links back to the original online version of the email. This website will help marketers make use of the increasing amount of referrals which are possible from Pinterest and turn them into extra opens, views and finally profits.
11 Jul 2012