Email Marketing Best Practices

Segmentation - The 5th Element

Having effective opt-in measures in place is essential for all digital marketers, but it does of course limit your email communications to those who have actively subscribed to your mailing lists. If I told you...

At this busy time of year for retailers I was fortunate to get a few moments of time from Jon Morse at Filofax to interview him on how to make email successful. Read on to find...

Submit is hardly a pleasant or appealing word to use when asking someone to do something. Its certainly not a word I use with my friends & family and I wouldn't expect a store assistant...

As a Training Consultant at Emailvision, I speak regularly with our clients, and I am often asked a familiar question, how can I stand out from the crowd? This question is common amongst marketers, and...

Earlier today I was speaking at the DMA Email Customer Lifecycle Win-back breakfast seminar. The sessions (it was a long breakfast!) featured case studies of win-back campaigns from three companies.

As discussed before inactive subscribers are not easy to reengage! These inactive people are not opening or clicking on your mails and these emails could even being going to their junk folder. Automating emails to...

Olly Beckett of Opodo presented the strategy behind Opodo's email marketing programme at the recent DMA Email Customer Lifecycle event. This DMA event is one in a series of events covering the whole email marketing...

The human perception is, that if something is free you can't lose. This makes free quite unlike any other price point. Even 1p is a lot more than 0p.

Reengaging with inactive subscribers is not easy. These inactive people are not opening or clicking on your mails and these emails could even being going to their junk folder. It is important for email marketers...