Data Management

Segmentation - The 5th Element

Yesterday I received a email marketing campaign from Moonpig.com, it was general, told me about Valentine's Day, nothing special. I didn't think about the fact I received it, I know I have purchased from them...

It can be a real nightmare for brand owners and is happening more often than we think. It is enough to look at a number of recent  mishaps to understand how serious this  issue is. Looking...