Articles

Don’t you forget about me…

80’s British rock band Simple Minds recently visited my home town, Bournemouth. They drew a full audience, demonstrating they are still going strong.  One of their key songs titled “Don’t you forget about me” resonated with...
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5 tips to kickstart your B2B personalisation strategy (1/2)

Personalisation in B2C ecommerce is widespread – everyone from Amazon to John Lewis uses recommendation engines to suggest relevant products. But B2B companies, who often don’t sell services or products online, can also start to...
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How to develop successful data-driven campaigns: Online interaction / abandoned baskets

As I continue this bite-size ‘data-driven campaign’ series, today I’m going to look into how marketers can use their customers’ online activities to increase the effectiveness of their email marketing campaigns.
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