personalization

There are lots of talks about personalization technology, particularly in e-commerce. And, having worked with personalization technology for almost 3 years, certain things have been bugging me. My biggest issue with those articles is that...

Asking the visitors of your website who they are and making use of your categories were the first two tips I gave you to help you approach and build a B2B personalisation strategy - read...

Personalisation in B2C ecommerce is widespread – everyone from Amazon to John Lewis uses recommendation engines to suggest relevant products. But B2B companies, who often don’t sell services or products online, can also start to...

Welcome to the Digital Marketing Quarterly from Emailvision, a marketing journal featuring articles, surveys and interviews that cover the most important trends in digital marketing today.

A recent YouGov survey, commissioned by Emailvision, found that poor email marketing causes major brand resentment – and it’s not difficult to understand why.

I’ve been doing some research into the best locations for product recommendations. Originally, I expected homepages or product pages to be the best location to show product recommendations because of the high traffic to these...

There are many ways in which marketers are engaging with their customers, here are a few scenarios. The first scenario would be a web marketer who has integrated a personalization strategy on their website. They will...

Retailers are flocking to Magento because of the large development community, the power, and the flexibility offered in both the enterprise and free community editions.  

Astley Clarke is an award-winning luxury brand. It was created by Bec Astley Clarke in 2006 with the vision to build an international jewellery brand with ecommerce at its heart. A key part of their...

Today’s consumers have come to expect greater online experiences that are relevant and personal. They want to be treated and recognized as individuals and not referred to as, “Dear Customer” or a “Dear Valued Member”....