Trending News right in your Facebook news feed

At the start of 2012 Facebook let users know that they will be rolling out slowly more adverts within the news feed, like it or not. A Facebook spokesman said "Our goal is to do this thoughtfully and slowly....
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Internet World - What you can learn at the Orange ROI case study seminar

Internet World is just around the corner and I’ll be presenting along with Jo Lung of Orange on how they achieve and measure success in email marketing of multiple products.
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The Social Media Wave. The most popular marketing trend in 2012?

Emailvision recently exhibited at Technology for Marketing & Advertising (TFM&A) at Earl’s Court 2 and what was very apparent is that professionals in the digital marketing industry can’t get enough information about Social Media! The...
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Customer Visits: What do I need to prepare?

So you’ve agreed to be visited by the Emailvision Product and User Experience teams. What do you need to do in preparation? Should you prepare detailed, laundry-lists of requests for feature enhancements? Should you capture...
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A visit from the Emailvision Product Team: What’s in it for me?

In coming months, I’ll be reaching out Emailvision customers, mostly through their Emailvision Account teams, to give them opportunities to both provide feedback on our products as well as influence future directions for our features....
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Pinterest launches new profiles but have they made a mistake?

The Pinterest CEO Ben Silbermann, was recently talking at SXSW and mentioned the new changes coming to the profile pages. We’ll they have arrived.
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Facebook Announces New Powerful Marketing Products - What is the Reaction from the Market?

Facebook today made some significant announcements, during the Facebook Marketing Conference, in New York. In this post, I am sharing my observation of early sentiments around these announcements. I talked to Vikas Jain, head of...
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Hand-picked Facebook Timeline Covers of Brand Pages

Facebook today announced Timeline for Brand Pages. In this post, I am sharing some of my handpicked brand page Timeline covers.
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How Acer aced the Facebook Conversation with a simple photo post

Acer, one of the largest global PC brands, uses Social Media tools to effectively engage customers and brand passionates, with messages relavent to their audience, such as industry events, technology innovations, product updates and features....
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Leverage trending topics to create relevant content

One of the key attributes of creating compelling content for Social Media is that it needs to be incessantly real-time. This means, you do not "always" have a lead time of several months to produce...
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