For the fifth installment of the bite-size ‘data-driven campaign’ series, I’ll discuss how marketers can use their customers’ purchase behaviour to increase the effectiveness of their email marketing campaigns.

Asking the visitors of your website who they are and making use of your categories were the first two tips I gave you to help you approach and build a B2B personalisation strategy. Today I'll...

Personalisation in B2C ecommerce is widespread – everyone from Amazon to John Lewis uses recommendation engines to suggest relevant products. But B2B companies, who often don’t sell services or products online, can also start to...

The central theme to the classic 70’s UK TV series The Prisoner is individualism versus collectivism, whereby prisoner Number Six, flatly refuses to become part of an Orwellian culture where people are content with living effectively...