Did you really expect the homepage to be the best location for product recommendations?

I’ve been doing some research into the best locations for product recommendations. Originally, I expected homepages or product pages to be the best location to show product recommendations because of the high traffic to these...
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Obama may be behind your next pay raise

On Wednesday February 27th, my colleague Neil Hamilton and I will be at the TFM&A show in London. We’re teaming up on a presentation at 12pm summarizing a few of the hot trends we’re predicting for...
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Combining web and email strategies for “Perfect Customer Engagement”

There are many ways in which marketers are engaging with their customers, here are a few scenarios. The first scenario would be a web marketer who has integrated a personalization strategy on their website. They will...
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Customer Data is the Key to Relevancy in Online Marketing

Typically, I receive about 100 emails split across my work and personal email accounts. Rarely am I able to open them all. As a result, I have become efficient at making the decision to open...
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Putting Magento at the center of your ecommerce personalization strategy

Retailers are flocking to Magento because of the large development community, the power, and the flexibility offered in both the enterprise and free community editions.  
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Personalising the eCommerce Experience helps Astley Clarke boost conversions by 60%

Astley Clarke is an award-winning luxury brand. It was created by Bec Astley Clarke in 2006 with the vision to build an international jewellery brand with ecommerce at its heart. A key part of their...
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Prioritizing Personalization for Marketing Effectiveness

Today’s consumers have come to expect greater online experiences that are relevant and personal. They want to be treated and recognized as individuals and not referred to as, “Dear Customer” or a “Dear Valued Member”....
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So, you want to build a recommendation engine?

At PredictiveIntent, we had a lot of enquiries from people at companies who were not sure whether to build their own recommendation engine, plug in a lightweight recommendations solution, or dedicate some time to implementing...
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Why searchandising isn’t “search merchandising” anymore.

"Searchandising" is a messy term: a nasty portmanteau from the words "search" and “merchandising” – two totally different processes with totally different aims and totally different results. But it’s now used to mean anything concerning...
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Why Google should not take new resolutions this year

A new year should come with a new set of resolutions, that’s what normally happens anyway. However is it sometimes better to remain on the same track and not to change direction completely? This is what...
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