Last week, I looked at how I would define personalization. In this week's post, I've looked at why curation isn't personalization. Part 2: Curation isn’t Personalization

There are lots of talks about personalization technology, particularly in e-commerce. And, having worked with personalization technology for almost 3 years, certain things have been bugging me. My biggest issue with those articles is that...

Last month, while attending Internet World in London, I overheard a delegate state that call back buttons are old technology. Call back buttons are buttons that are placed on a website to give visitors an...

For the fifth installment of the bite-size ‘data-driven campaign’ series, I’ll discuss how marketers can use their customers’ purchase behaviour to increase the effectiveness of their email marketing campaigns.